Saturday, November 14, 2009
Lingua wanker, part I
Every industry has its own special language.
Actors speak of projects evolving "organically" in earnest tones, hands twisted in an attitude of tortured artist.
Journalists term interviewees "talent", apparently. Probably with a supercilious twist of the lip.
And corporate lawyers boast such expressions as "flickability" in their linguistic bag of tricks.
A good memorandum of advice is characterised by the above, according to the marketing department.
Legally accurate and elegant in its construction, this missive (penned by a minion) can be "flicked" on to a client by a partner without revision.
Such a happy marriage, marketing and the law.